Mirko Tobias Schäfer / Assistant Professor
University of Utrecht Department for Media and Culture Studies
Mirko Tobias Schäfer / Assistant Professor
University of Utrecht Department for Media and Culture Studies
While other newspapers have recently decided to lock their content behind paid-access gates or even exclude it from search engines, the Guardian chooses a timely approach for its archive. With the Guardian Open Platform, the British newspaper makes its archive accessible for users who can integrate the content into all kinds of mash-up sites and web applications. The benefits are mutual, of course: while users gain access to a large archive of newspaper content, the Guardian turns dead data into a dynamic resource that will thrive on the labour of others and simultaneously reach audiences for advertising.