Mirko Tobias Schäfer / Assistant Professor
University of Utrecht Department for Media and Culture Studies
Mirko Tobias Schäfer / Assistant Professor
University of Utrecht Department for Media and Culture Studies
Date August 2011 / Category News
Social media platforms have inappropriately been celebrated as enabling technologies that promote passive consumers to active producers of media content. However, this enthusiasm neglects that most social media platforms are designed for commercial means and that almost any aspect of their graphic user interface, application software design and terms of use is rendered to serve efficiently exactly these ends.