Mirko Tobias Schäfer / Assistant Professor
University of Utrecht Department for Media and Culture Studies
Mirko Tobias Schäfer / Assistant Professor
University of Utrecht Department for Media and Culture Studies
Instead of embracing the efforts of their fans, IKEA tries to shut down their sites. As I write in my book Bastard Culture! this is not a smart idea. Harassing fan sites will do more damage to a brand than these sites can do. Sony found out when they shut down an AIBO fan site back in 2001.